Marketing Strategy & Consumer Intelligence at PES University-MBA

Introduction

PES University’s MBA marketing specialisation equips students with deep insights into consumer behaviour and strategic marketing practices. The PES University-MBA blends analytical marketing tools with creative branding techniques. Students learn how to understand customer needs, predict market trends, and design campaigns that generate measurable results. Industry-driven projects help them gain practical exposure to marketing challenges. This prepares graduates in PES University-MBA to excel in highly competitive marketing roles.

Consumer Behaviour Dynamics

• PES University-MBA teaches psychological and cultural influences on consumers.


• Covers decision-making and buying behaviour models.


• Highlights digital consumer trends.


• Conducts consumer behaviour research projects.


• Provides insights into customer segmentation.

Branding & Marketing Communication

• Teaches brand identity and positioning strategies.


• Covers integrated communication planning.


• Focuses on storytelling and content creation.


• Conducts brand perception analysis.


• Introduces digital branding tools.

Market Research & Analytics

• Covers qualitative and quantitative research techniques.


• Trains students in survey tools and analysis.


• Teaches forecasting and market trend analysis.


• Introduces dashboarding and visualisation tools.


• Provides hands-on research project opportunities.

Digital Marketing Techniques

• Teaches SEO, SEM, and social media strategies.


• Covers influencer and content marketing.


• Trains students in ad campaign optimisation.


• Highlights website analytics and ROI models.


• Includes case studies on successful digital campaigns.

Strategic Marketing Planning

• Teaches competitive marketing strategies.


• Covers product lifecycle management.


• Highlights pricing and channel strategies.


• Encourages strategic brand-building exercises.


• Includes simulations for market decision-making.

Industry Interface & Live Projects

• Marketing internships with corporate brands.


• Projects with advertising agencies.


• Industry guest lectures on branding and analytics.


• Collaboration with digital marketing firms.


• Real-world marketing campaign assignments.

Conclusion

The marketing-focused MBA at PES University-MBA enables students to gain mastery over consumer intelligence and strategic decision-making. Learners develop strong analytical, research, and digital marketing skills through immersive industry-driven experiences. The program enhances creativity, strategic thinking, and communication capabilities. Graduates emerge ready to take on roles in branding, strategy, analytics, and digital marketing. This specialisation ensures they thrive in dynamic and competitive markets.